Program guide system with targeted advertising

Details Program guide system with targeted advertising Program guide system with targeted advertising

H - Electricity

04

N

H04N 7/16 (2006.01) H04N 5/445 (2006.01) H04N 7/173 (2006.01)

Patent

CA 2322217

An interactive television program guide system is provided in which targeted advertisements may be presented to a user and targeted actions taken in the program guide based on the user's interests. The program guide monitors the user's interactions with the program guide to determine the user's interests. Interactions that may be monitored include interactions that indicate the categories of programming that interest the user (e.g., movies, sports, children's programming, etc.), setting a reminder for a program, purchasing a program, requesting information on a program, browsing program listings for a particular time or channel, etc.

L'invention concerne un système interactif de guide de programmes de télévision dans lequel des publicités ciblées peuvent être présentées à un utilisateur, et des actions ciblées mises en oeuvre dans le guide de programmes en fonction des intérêts de l'utilisateur. Le guide de programmes surveille les interactions entre l'utilisateur et le guide de programmes pour déterminer les intérêts de l'utilisateur. Les interactions susceptibles d'être surveillées comprennent notamment des interactions indiquant les catégories de programmation qui intéressent l'utilisateur (p. ex. films, sports, émissions pour enfants etc.), l'établissement d'un rappel pour une émission, la commande d'une émission, la demande d'informations concernant une émission, le survol de listes de programmes pour rechercher une heure ou une chaîne particulière, etc.

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