Method and system for targeted delivery of commercial messages

G - Physics – 06 – Q

Patent

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G06Q 30/00 (2006.01)

Patent

CA 2378213

The application discloses a method of delivery of targeted commercial messages. The method comprises assembling a plurality of potential purchaser profiles in an electronic file (20) for presentation to at least one potential advertiser of goods or services (12) applicable to a substantial portion of the plurality of potential purchasers, developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message. The user applies the commercial message selection criteria to the purchaser profiles to identify those potential purchasers suited to receive specified messages. This information is presented over a data network to these prospects.

L'invention concerne un procédé permettant de distribuer des messages commerciaux ciblés. Ce procédé consiste à rassembler une pluralité de profils d'acheteurs potentiels dans un fichier électronique (2) pour les présenter à au moins un vendeur potentiel de marchandises ou de services (12) applicables à une partie substantielle de la pluralité d'acheteurs; à développer des critères de sélection de message commercial afin de sélectionner parmi les acheteurs potentiels ceux qui sont susceptibles de recevoir un message commercial spécifié, contenu dans un ensemble de messages commerciaux; à appliquer les critères de sélection de message commercial aux profils d'acheteur, afin d'identifier les acheteurs potentiels susceptibles de recevoir les messages commerciaux; et à les présenter sur un réseau de données à un acheteur potentiel identifié comme susceptible d'être intéressé.

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