G - Physics – 06 – Q
Patent
G - Physics
06
Q
G06Q 30/00 (2006.01)
Patent
CA 2680203
Systems and methods that supply associations between advertisements - and - relevance of coupons for customers. Accordingly, the customer is empowered to interact with an advertising system, and the coupons obtained are considered desirable by the customer (e.g., non-spam). The advertisement system includes a presentation component (which presents advertisement to customers); a contextualization component (which analyzes context of purchase related to the advertisement such as location, profile, and basket of the customer), and a dispenser component (which dispenses the coupons based on customer initiation - e.g., pressing a button).
La présente invention concerne des systèmes et des procédés qui établissent des associations entre des annonces publicitaires et la pertinence de coupons-réponse destinés à des clients. Le client peut ainsi interagir avec un système publicitaire et les coupons-réponse obtenus sont considérés comme opportuns par le client (par exemple, il ne les perçoit pas comme des pourriels). Le système publicitaire comprend un composant de présentation (qui présente une annonce publicitaire aux clients) ; un composant de contextualisation (qui analyse le contexte d'achat associé à l'annonce publicitaire, tel que la localisation, le profil et le panier du client), et un composant de distributeur (qui distribue les coupons-réponse sur la base d'un déclenchement par le client - par exemple en appuyant sur un bouton).
Belvin Timothy E.
Bykov Sergey I.
Williams Charles J.
Microsoft Corporation
Smart & Biggar
LandOfFree
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