Online word-of-mouth marketing of a web service using...

Details Online word-of-mouth marketing of a web service using... Online word-of-mouth marketing of a web service using...

G - Physics

06

Q

G06Q 30/02 (2012.01)

Patent

CA 2724895

A status messaging service is used as an online channel for indirect messaging in a word-of-mouth marketing campaign. A user of a web service is prompted to endorse the web service to the user's friends or other connections by submitting a status message to one or more status messaging services to which the user belongs. The status message contains an endorsement of the web service and may further contain a link to a personal invitation page for the web service. By submitting the status message to a status messaging service, the endorsement contained therein is then communicated to the user's connections in the status messaging service.

Linvention concerne un service de messagerie détat utilisé comme canal en ligne pour une messagerie indirecte dune campagne de mercatique de bouche à oreille. Un utilisateur dun service Internet est incité à faire la publicité du service Internet aux amis de lutilisateur ou à dautres connexions en soumettant un message détat à un ou plusieurs services de messagerie détat auquel lutilisateur appartient. Le message détat contient une publicité du service Internet et peut contenir en outre un lien vers une page dinvitation personnelle pour le service Internet. En soumettant le message détat à un service de messagerie détat, la publicité qui y est contenue est ensuite communiquée aux connexions dutilisateur dans le service de messagerie détat.

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