Apparatus and method for predicting the performance of a new...

Details Apparatus and method for predicting the performance of a new... Apparatus and method for predicting the performance of a new...

G - Physics

06

Q

G06Q 30/02 (2012.01)

Patent

CA 2664265

A computer readable storage medium has executable instructions to identify a new Internet advertising experiment including values. The effectiveness of the values in prior Internet advertising experiments is evaluated. The performance of the new Internet advertising experiment is predicted based upon the effectiveness of the values in the prior Internet advertising experiments.

La présente invention concerne un support de stockage lisible par ordinateur qui comporte des instructions exécutables servant à identifier un nouvel essai de publicité sur Internet incluant des valeurs. L'efficacité des valeurs lors d'essais antérieurs de publicité sur Internet est évaluée. La performance du nouvel essai de publicité sur Internet est prédite sur la base de l'efficacité des valeurs dans les essais antérieurs de publicité sur Internet.

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