Determining location of an audience member having a portable...

Details Determining location of an audience member having a portable... Determining location of an audience member having a portable...

H - Electricity

04

H

H04H 60/52 (2008.01) H04H 60/31 (2008.01)

Patent

CA 2481570

Systems, methods and devices for gathering data concerning media usage by predetermined audience members. An audience measurement code in acoustic energy (14) produced by a media receiver (30) is detected by a portable media monitor (10). The monitor (10) also detects a location code (24) produced in a vicinity of the media receiver.

Cette invention se rapporte à des systèmes, à des procédés et à des dispositifs permettant de rassembler des données concernant l'utilisation d'un média par des membre prédéterminés du public. Un code de mesure d'audience en énergie acoustique (14) produite par un récepteur multimédia (30) est ainsi détecté par un moniteur multimédia portable (10). Le moniteur (10) détecte également un code de position (24) produit à proximité du récepteur multimédia.

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