Merchandising display and related methods

Details Merchandising display and related methods Merchandising display and related methods

A - Human Necessities

47

F

A47F 3/00 (2006.01) A47F 5/00 (2006.01) A47F 11/00 (2006.01) G09F 23/06 (2006.01)

Patent

CA 2345162

A point of purchase merchandising display for use in a retail environment in association with a plurality of products where the products are stored on a plurality of shelves, the display includes fixtures for displaying information that identifies different categories of products and provides information that instructs a consumer on how to use a category of product to achieve a desired benefit and suggests to a consumer the satisfaction that may be enjoyed in achieving the desired benefit. Methods for increasing consumer dwell time in a retail aisle using the described fixtures and displays are provided. Likewise methods for promoting regime usage of two or more fabric care products are also provided.

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