Method of evaluating acceptability of direct mail items

Details Method of evaluating acceptability of direct mail items Method of evaluating acceptability of direct mail items

G - Physics

06

Q

G06Q 30/02 (2012.01)

Patent

CA 2686053

A method is provided herein for evaluating acceptability of direct mail items, the method including preparing an interactive display showing a plurality of mail items. The mail items include one or more direct mail items of interest, with the direct mail items of interest being displayed in similar manner to the other mail items with no additional import being placed on the direct mail items of interest. The method further includes inquiring a plurality of respondents of the interactive display one or more questions as to how the respondents would treat each of the mail items if the respondents had received such mail items in customary fashion. Response dated to the questions is collected to evaluate the acceptability of the direct mail items of interest. Advantageously, with the subject invention, "challenger" direct mailings may be evaluated in a quicker and more thorough fashion than in the prior art.

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