Methods for delivering information that facilitate...

Details Methods for delivering information that facilitate... Methods for delivering information that facilitate...

H - Electricity

04

N

H04N 5/445 (2006.01) G06F 3/00 (2006.01) G06F 13/00 (2006.01) H04N 7/173 (2006.01) H04N 7/16 (2006.01)

Patent

CA 2398471

A method is disclosed for displaying a commercial to a television viewer. The method has a first step of: (a) transmitting a television signal such that a first area of a television monitor screen (30) displays a commercial, and such that a visually distinct stripe runs horizontally across the bottom of the television screen (30). The stripe displays information that is descriptive at least of an Internet (18) address of a site that is related to goods or services depicted in the commercial. The method has a second step of: (b) either during the commercial or after the commercial, operating a device that provides Internet (18) access to reach the site using the displayed information. In the preferred embodiment the television monitor screen (30) has a total height, and the stripe has a height that comprises about 12 % of the total height.

Cette invention concerne une méthode d'affichage d'une publicité à l'intention d'un téléspectateur. Dans un premier temps, cette méthode consiste à: (a) transmettre un signal de télévision de telle sorte qu'une première zone de l'écran de télévision (30) affiche une publicité et qu'une bande visuellement distincte traverse le bas de l'écran (30) dans le sens horizontal. Cette bande sert à afficher des informations sur au moins une adresse de site Internet (18) en rapport avec les biens ou les services décrits dans la publicité. Dans un second temps, la méthode consiste à: (b) soit pendant, soit après la diffusion de la publicité, faire intervenir un dispositif d'accès à Internet (18) qui permet d'atteindre le site indiqué au moyen des informations affichées. Selon un mode de réalisation préféré, la hauteur de la bande correspond à environ 12 % de la hauteur totale de l'écran de télévision (30).

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