Query identification and association

Details Query identification and association Query identification and association

G - Physics

06

F

G06F 17/30 (2006.01) G06F 17/00 (2006.01)

Patent

CA 2729067

Apparatus, systems and methods for predictive query identification for advertisements are disclosed Candidate query are identified from queries stored in a query log Relevancy scores for a plurality of web documents are generated, each rel-evancy score associated with a corresponding web document and being a measure of the relevance of the candidate query to the web document A web document having an associated relevancy score that exceeds a relevancy threshold is selected. The selected web document is associated with the candidate query

L'invention concerne un appareil, des systèmes et des procédés pour l'identification d'interrogations prédictives pour des publicités. Des interrogations candidates sont identifiées à partir d'interrogations stockées dans un journal d'interrogations. Des notes de pertinence pour une pluralité de documents Web sont générées, chaque note de pertinence étant associée à un document Web correspondant et étant une mesure de la pertinence de l'interrogation candidate pour le document Web. Un document Web ayant une note de pertinence associée qui excède un seuil de pertinence est sélectionné. Le document Web sélectionné est associé à l'interrogation candidate.

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