System and method of providing supplemental video content...

H - Electricity – 04 – N

Patent

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H04N 21/2668 (2011.01) H04N 21/239 (2011.01)

Patent

CA 2647335

A method is provided that includes transmitting a video stream to a set-top box. The video stream may include a targeted advertisement with a user selectable indicator to identify supplemental video content related to the targeted advertisement based on a subscriber profile associated with the set-top box. The method further includes receiving a request from the set-top box based on the user selectable indicator and transmitting the supplemental video content to a memory of the set-top box independently from the video stream and without interrupting display of the video stream.

L'invention concerne un procédé permettant d'inclure l'émission d'un flux vidéo vers un boîtier décodeur. Le flux vidéo peut comporter une publicité ciblée, comportant un indicateur sélectionnable par un utilisateur, pour identifier un contenu vidéo complémentaire relatif à la publicité ciblée, et en se basant sur un profil d'abonné associé au boîtier décodeur. Le procédé comporte en outre les étapes consistant à recevoir, du boîtier décodeur, une requête basée sur l'indicateur sélectionnable par l'utilisateur, et à émettre le contenu vidéo complémentaire vers une mémoire du boîtier décodeur, indépendamment du flux vidéo et sans interrompre l'affichage du flux vidéo.

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