H - Electricity – 04 – N
Patent
H - Electricity
04
N
H04N 7/00 (2006.01) H04N 7/088 (2006.01) H04N 7/16 (2006.01) H04N 5/445 (2006.01)
Patent
CA 2302031
The present invention provides methods and systems to substitute alternative video and/or audio signals and/or graphics and/or text to be displayed on the viewer's television display monitor (150) for the video and/or audio signals that would otherwise be displayed according to the channel to which the viewer has tuned the television set (150). One aspect of the present invention provides methods and systems to replace and/or modify the advertisements that can be seen and heard by the television viewer.
La présente invention concerne des procédés et des systèmes permettant de prendre les signaux vidéo et/ou audio devant s'afficher selon le canal sur lequel le téléviseur est accordé (150) et de les remplacer par des signaux vidéo, audio, les graphismes ou le texte de substitution devant désormais s'afficher sur l'écran du téléspectateur (150). Un aspect de l'invention concerne des procédés et des systèmes permettant de remplacer et/ou de modifier les annonces publicitaires que le téléspectateur peut voir ou entendre.
Hancock Kenneth
Hugon Jacques
Klosterman Brian L.
Macrae Douglas
Schoaff Peter
Fetherstonhaugh & Co.
Starsight Telecast Inc.
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