System and method for facilitating targeted mobile...

Details System and method for facilitating targeted mobile... System and method for facilitating targeted mobile...

H - Electricity

04

W

H04W 4/06 (2009.01) H04H 20/53 (2008.01)

Patent

CA 2638707

A system and method for facilitating targeted mobile advertisement, the system having: a mobile device having: a communication subsystem; at least one application adapted to consume data, create data or consume and create data; a scan engine adapted to scan data consumed or created by the at least one application and to provide an ad trigger alert; and local storage adapted to store advertising content; and a mobile advertising server, the mobile advertising server adapted to receive ad trigger alerts from the scan engine and provide advertising content or advertising content identifiers to the mobile device.

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