System and method for the near-real time capture and...

H - Electricity – 04 – N

Patent

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H04N 7/16 (2006.01)

Patent

CA 2363511

A system and method for identifying television programming, identifying and capturing consumer behavior as regards such programming and providing a nearly-real time reporting of that information to interested parties, while also providing verification of actual delivery of advertising and/or program content.

La présente invention concerne un système et un procédé permettant d'identifier des programmes de télévision, d'identifier et de saisir le comportement de consommateurs concernant de tels programmes, tout en assurant un compte rendu presque en temps réel de ces informations aux intervenants concernés, et ce, tout en permettant une vérification quant à la prise en compte réelle du contenu de la publicité et/ou de l'émission.

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